Chris Brown Kid Hard Knock Hoops Basketball



By combining industry influencers that have an appreciation for the sport, Hard Knock Hoops aims to seamlessly merge the commonalities between basketball and entertainment. Hard Knock TV and founder Nick Huff Barili have developed a reputation for producing successful industry basketball events the last five years from the annual basketball tournaments at SXSW to annual tournaments in Los Angeles.

On the heels of another successful Hard Knock Hoops tournament in LA, where Chris Brown, The Game, Taco (Odd Future), Quincy, Steelo Brim, Pac Div, Thurz, DJ Khalil, Ben Lyons and other industry leaders battled it out for bragging rights, Hard Knock TV is back at it! Ready to raise the bar once again, the 2015 SXSW Hard Knock Hoops Tournament will feature a noteworthy list of musicians, industry tastemakers, and media outlets.

Though the tournament creates a strong competitive atmosphere, the ultimate goal of Hard Knock Hoops is to build relationships among peers as well as the community. Participants in Hard Knock Hoops 2014 were able to engage with members of the LA community as tons of kids gathered around to watch the tournament and were able to interact with the players. Alignment with our event enables brands to have increased visibility for their featured products amongst artists, industry insiders, lifestyle influencers and their fan-bases.


Hard Knock Hoop Celebrity Basketball Tournament
Hard Knock TV / SXSW / 2011 – 2014

Hard Knock Hoops Celebrity Basketball Tournament
Hard Knock TV / Los Angeles / 2012 – 2014

Media Showcase – Barry Farms, Washington D.C.
Nike / World Basketball Festival / 2012

Media Showcase – Barry Farms, Washington D.C.
Nike / World Basketball Festival / 2012

Media 3×3 Tournament – Rucker Park, Harlem
Nike / World Basketball Festival / 2011

Influencer Experience – Staples Center, Los Angeles
Nike / Kobe 7 System Shoe Launch / 2011

2×2 Basketball Tournament – Downtown Los Angeles
Nike / Los Fearless / 2011